Parvathy is an Assistant Professor in Marketing at IIM Jammu. She combines textual data from eCommerce and social media sources with lab-based experiments to understand consumer behaviour on online platforms. She applies perspectives from social psychology and consumer culture theory to understand how others’ opinions on social media can shape consumer behaviour and chatter online. Before she received her PhD in Marketing from IIM Bangalore, she was a Consultant with Deloitte US. She also holds a B.Tech degree in Electrical and Electronics Engineering from Kerala University.
- PhD (Marketing), IIM Bangalore
- B.Tech (Electrical and Electronics Engineering), Kerala University
- Indian Institute of Management, Jammu
- Indian Institute of Management, Bangalore
- Kerala University
- B, P. (2022). Recommendation Framings Impact Users' Responses To Rating Dispersion Information. American Marketing Association Summer Academic Conference, American Marketing Association Chicago, IL:
- B, P. & Sarkar, S. (2022). Lingiustic Concreteness, Explicit Credibility Cues, and Review Persuasiveness. American Marketing Association Winter Academic Conference Proceedings: American Marketing Association Winter Academic Conference, American Marketing Association Las Vegas:
- B, P. (2020). "The Thought That Counts": Even Thoughtful Gift-Givers Over- Estimate Recipients' Evaluations Of Gift. American Marketing Association Winter Academic Conference Proceedings: American Marketing Association Winter Academic Conference, American Marketing Association San Diego:
- B, P. & Kumar, V. (2020). “Crowd Sourcing": The Role Of Public Opinion On Firm Performance. American Marketing Association Winter Educators' Conference, American Marketing Association San Diego:
- B, P. (2019). “Mind Readers Give Great Gifts : How perspective- taking decreases preference mispredictions”.. North American Society for Marketing Education in India Conference Great Lakes Institute of Management Chennai, India. Great Lakes Institute of Management Chennai, India.:
- B, P. (2019). "I Know What's Best For You, And For Me”: Consumer Differences In Estimating Consumption Experiences. American Marketing Association Winter Academic Conference, American Marketing Association Austin,TX:
- B, P. (2019). “Choosing Wisely": How Others Matter in My Choice. North American Society for Marketing Education in India Conference Great Lakes Institute of Management Chennai, India. Great Lakes Institute of Management Chennai, India.:
- B, P. & Gupta, T. (2018). "Assorted Gifts Can’t Buy My Love": the Effect of Intimacy on Anticipated Regret With Gifting Choice. AP - Asia-Pacific Advances in Consumer Research: AP - Asia-Pacific Advances in Consumer Research Association for Consumer Research, (pp.73-73). Ahmedabad:
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