Course Name
Entrepreneurial Data Strategy: Data Enabled strategy formulation for entrepreneurs
Course Name as on Certificate
Entrepreneurial Data Strategy
Certificate Issued by
IIM Jammu
Institute
Indian Institute of Management Jammu
Introduction
Entrepreneurs are required to make decisions to sustain and grow in the market. The decisions are crucial and the quality of the decisions determines the success and failure of the firm. Therefore, entrepreneurs need to make effective decisions to be successful. In the current business environment, where data management has become essential for firms across industries, entrepreneurs need to know on how to manage data related to their firms and use them to make effective decisions. The current course will help entrepreneurs understand firms’ data management and how to effectively use them in decision making.
Course Objectives
- To enable entrepreneurs to make effective strategies using data.
- To make entrepreneurs to understand the data management skill in their businessactivity.
- Will enable entrepreneurs to craft decisions through data analytics
Eligibility
Entrepreneur/Aspiring Entrepreneurs who has basic understanding of numbers/data/maths.
Program Prerequisites
Need a laptop and basic knowledge of Excel.
Target Segment/ Who Should Attend
Entrepreneurs and who aspire to be entrepreneurs.
Type of Certificate
MDP certificate from IIMJ.
Total No. of Hours
18 hours
Fee
Early Bird: Rs.12,500 (inclusive of GST)
Non Early Bird: Rs.13,500 (inclusive of GST)
Program Date
7/9/2024 to 22/9/2024 (weekends only)
Early Bird Registration Deadline
31.7.2024
Registration Deadline
31.8.2024
Mode
Online
Pedagogy
Hands-on Experience with MS Excel, and R; Case Studies (Indian) with real world data.
Course Content
- Measures of Central Tendency: Mean, Median Mode
- Strategy Formulation: How to generate strategies using data.
- Measures of Dispersion: Range, Variance and Standard Deviation.
- Measures of Association: Correlation, Spearman correlation.
- Test of Hypothesis: Chi-square test, t-test , z-test and ANOVA.
- Multivariate Analytics: Regression techniques.
- All the concepts will be taught using real time situations (business data) and how to create decision based on the results generated.
Key Programme Highlights/USP
Will enable entrepreneurs to formulate better strategies with support of data Will give hands on experience for entrepreneurs on softwares like excel and R.
Program Directors
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Key Attractions for sessions
Will enable entrepreneurs learn the basics of data analytics. The pedagogy is designed in such a way that even if the entrepreneur does not have any basic understanding earlier, will learn be effectively use data in decision-making at the end of the session