Module 1 (3 Hours)
- Introduction to Marketing and Integrated Marketing Communication
- Traditional vs Digital Communication Channels
- Introduction to Digital Marketing
- Strategic Digital Marketing Plan and Sales funnel (ToFu, MoFu, BoFu)
- Objectives
- Target Audience
- Media
- Message
- Budget
- Impact
Module 2 (3 Hours)
- Website Design for project work
- Tracking Website Traffic through Google analytics 4
- Content and Blog writing for Website
Module 3 (4.5 Hours)
- Design and launch of Google Search Ads
- Design and launch of Google Display Ads
Module 4 (3 Hours)
- Search Engine Optimisation (SEO)
- SEO Audit
- On Page – Keywords
- Off Page – Link building
- Tools – Google Keyword Planner, SEMrush
- Campaign Tracking – Google Tag Manager
Module 5 (3 Hours)
- Consumer journeys and Channel Attribution in Google Analytics 4
- Video ads on YouTube for Brand Awareness
Module 6
- Social Media Marketing (1.5 Hours)
- Creating and managing social media Pages
- Creating and Managing Brand communities
- Social Media Planning and Scheduling
- Landing page design
- Paid Campaigns for Lead Generation and Sales on social media (6 Hours)
- Facebook Ads
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Remarketing and Retargeting campaigns on Facebook and Google (1.5 Hours)
Module 7 (3 Hours)
- Nurturing your leads for Sales
- Email Marketing / WhatsApp marketing
- Effective copywriting for successful email campaigns
- Nurturing email Subscribers and leads
- Lead conversion
Module 8 (3 Hours)
- Performance Evaluation of Campaigns
- Click through rate (CTR), Cost per click (CPC), Cost per lead (CPL), Cost per acquisition (CPA)
- Starting up / Managing - Digital Marketing Agency
- Project presentations