Dr. Ateeque Shaikh
Associate Professor, Marketing
Indian Institute of Management, Jammu
Email: ateeque@iimj.ac.in
Mob: (+91) 9172222443

Dr. Ateeque Shaikh did his B. Tech from the Institute of Chemical Technology, University of Mumbai and PhD from Institute of Rural Management Anand, Gujarat. He has delivered more than 30 custom designed executive training programmes to more than 800 participants. His areas of research interests are franchising, distribution channels, CRM, customer analytics and digital marketing. His research papers have appeared in international, peer reviewed journals. He writes on marketing analytics, digital marketing, and customer relationship management at http://www.datasciencevidhya.com/