IIM JAMMU

Programmme Objectives

  • Learn the fundamentals of digital marketing and become familiar with tools and techniques.
  • Understand the different modules of digital marketing like Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Digital Analytics and Performance evaluation of Campaigns.
  • Explore various digital marketing channel/media for Website Traffic, Lead generation and Sales for business growth.
  • Create and run digital marketing campaigns and gain insights on how to optimize budgets and campaign performance