IIM JAMMU

Learning outcomes

At the end of training program, participants will be able-

  • Create Digital Marketing plan for implementation for business organization
  • Implement and Evaluate SEO efforts for impact on Search Engine results page (SERP) ranking
  • Launch live campaigns of Google Search, Display, YouTube, Social Media like Facebook, Instagram, Linkedin, Twitter for website traffic, Lead generation and Sales.
  • Nurture leads through email and WhatsApp marketing
  • Evaluate and Optimize your Digital campaigns for CPC, CPL, CPA and ROAS