Module 1 (3 Hours)

• Introduction to Marketing and Integrated Marketing Communication
• Traditional vs Digital Communication Channels
• Introduction to Digital Marketing
• Strategic Digital Marketing Plan and Sales funnel (ToFu, MoFu, BoFu)
  • Objectives
  • Target Audience
  • Media
  • Message
  • Budget
  • Impact

Module 2 (3 Hours)

• Website Design for project work
• Tracking Website Traffic through Google analytics 4
• Content and Blog writing for Website

Module 3 (4.5 Hours)

• Design and launch of Google Search Ads
• Design and launch of Google Display Ads

Module 4 (3 Hours)

• Search Engine Optimisation (SEO)
• SEO Audit
• On Page – Keywords
• Off Page – Link building
• Tools – Google Keyword Planner, SEMrush
• Campaign Tracking – Google Tag Manager

Module 5 (3 Hours)

• Consumer journeys and Channel Attribution in Google Analytics 4
• Video ads on YouTube for Brand Awareness

Module 6

• Social Media Marketing (1.5 Hours)
  • Creating and managing social media Pages
  • Creating and Managing Brand communities
  • Social Media Planning and Scheduling
  • Landing page design
• Paid Campaigns for Lead Generation and Sales on social media (6 Hours)
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
• Remarketing and Retargeting campaigns on Facebook and Google (1.5 Hours)

Module 7 (3 Hours)

• Nurturing your leads for Sales
• Email Marketing / WhatsApp marketing
  • Effective copywriting for successful email campaigns
  • Nurturing email Subscribers and leads
  • Lead conversion

Module 8 (3 Hours)

• Performance Evaluation of Campaigns
• Click through rate (CTR), Cost per click (CPC), Cost per lead (CPL), Cost per acquisition (CPA)
• Starting up / Managing - Digital Marketing Agency
• Project presentations

Registration   Eligibility